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This site air-academy.co.uk had the following on the homepage, "Flying Lessons and Pilot Training." We noticed that the webpage said " Air Academy is a registered training facility approved by the Civil Aviation Authority." It also stated " We offer flight training for the EASA Private Pilots Licence PPL. Alternatively, you can buy someone a flight experience gift voucher to see the locality from a birds eye perspective or as a taster prior to embarking on the PPL course. Learn to fly with Air Academy at Elstree. Its easier than you think. We also offer an accelerated PPL." The header had flight training as the highest ranking keyword. It was followed by ppl training, flying school, and flying lessons which isn't as ranked as highly as flight training. The next words the site used was trial flights. air experience vouchers was also included but will not be seen by search parsers.